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Tag: Insights & Analytics Forum

Insights & Analytics Forum: Advanced Insights AI Capabilities (Part 2)

Take your AI knowledge further with an exploration of cutting-edge applications like synthetic data, digital twins, market simulations, and agentic research models. This session with Yogesh will introduce you to powerful capabilities reshaping the future of insights, offering both context and inspiration for deeper learning in how technology is transforming data collection, analytics and communication of insights.

Speaker Bio:
Yogesh Chavda – Founder, Y2S Consulting & Lecturer, University of South Carolina

Yogesh Chavda’s 25+ years as a marketing executive are highlighted by pivotal roles and impactful initiatives at organizations that dominate their field and have left a cultural impact. In addition to stints at Spotify, Pinterest, Amway, Kimberly Clark, and WS Audiology, Yogesh’s background includes a 16-year run at Procter & Gamble, where he held various senior-level positions across 6 countries.

Yogesh is the Director of the Center for Marketing Solutions at the University of South Carolina’s Darla Moore School of Business, renowned for its international business program. Besides leading the Marketing Center, he is a Lecturer on Strategic Marketing, Applications of Insights, and AI in Marketing for Seniors and MBA students.

He’s also the founder of Y2S Consulting, where he’s brought his passion for empowering and facilitating content on brands impacted by stigma and applications of AI in Marketing. Some of his clients have included Apple, Whirlpool, 3M, Parallel, Margaritaville, Lowe’s, Foster Grant, and Mars.

Yogesh also writes about AI in Marketing, in his weekly newsletter – In Search of Normal on LinkedIn. And, he hosts a Podcast called the Next Frontier In Insights where he interviews thought leaders and innovators at the forefront of Marketing.

Register below for the Advanced Insights AI Capabilities

Wednesday, May 14th, 11:00 AM – 12:30 PM EST

60 min. presentation, 30 min. Q&A

 

Insights & Analytics Forum: Intro to Insights AI Transformation (Part 1)

Join P&G Alumni Lauren Morgenstein Schiavone and Kristi Zuhlke and get grounded in the fundamentals of AI for insights work—from how large language models function to real-world use cases that spark transformation. This session provides both practical tools and a strategic model to help teams confidently take the first steps toward integrating AI into workflows.

Meet our Speakers:
Lauren Morgenstein Schiavone, Founder & Lead Consultant at Wonder Consulting
  • Lauren is a proud P&G alum, is the founder of Wonder Consulting, an AI-focused consultancy that helps leaders thrive in an AI-driven future. Her mission is to demystify AI by translating complex concepts into actionable strategies and using its potential to accelerate business growth.

Kristi Zuhlke – CEO, Kristi Zuhlke LLC

  • Kristi is a 3x tech founder with two exits. She consults on generative AI and how to apply this technology to organizations. Her clients span industries including Market Research Suppliers, Fortune 1000 companies, and even the city of Amarilla, Texas. 

Also, Save the Date and join us for Part 2: Advanced Insights AI Capabilities, with Yogesh Chavda, Founder of Y2S Consulting & Lecturer at University of South Carolina.

May 14th, 11:00 AM – 12:30 PM EST

Go HERE to learn more about and register for our 2nd event

Register below for the Intro to Insights AI Transformation Tuesday, April 29th, 11:00 AM to 12:30 PM EST

60 min. presentation, 30 min. Q&A

Insights & Analytics Forum: Consumer Centricity for Growth: Now, and Next with Kirti Singh, Chief Analytics, Insights, and Media Officer at P&G
Join Kirti Singh as he shares valuable insights on P&G’s strategies for driving market growth with the consumer at the core, and the transformational changes in the organization to help make it happen. He’ll discuss the evolution of the industry, its future direction, and the critical role of integration between Insights and Analytics to better understand and serve consumers.
Bio:   Kirti Singh leads P&G’s global Consumer Market Knowledge (CMK) organization, Analytics and Insights and Global Media group in leveraging cutting-edge data, analytics, behavioral science and visualization to discover consumer, shopper and market insights— and transform them into actionable outputs that drive growth of P&G’s global product portfolio.
Under Kirti’s leadership, CMK has become an invaluable partner in shaping the direction of the Company’s ten product categories to grow brands, guide strategies and portfolio choices, and design in-market executions.
Since joining P&G in 1993 as a CMK manager in India, Kirti has held numerous leadership positions across P&G businesses, including Beauty Care, Feminine Care, Health Care and Grooming.
He has worked across many geographies including India, China, Singapore and the U.S.
Outside of P&G, Kirti lends his expertise to academia and the public sector to foster development in the areas of consumer insights and research.

Zoom Webinar
Wednesday, March 5th.
11:00 AM to 12:00 PM EST

Insights & Analytics Forum: Building Mutually Beneficial Connections in I&A for Long-Term Success

Join Kendra Speed, Global Director of Consumer Market Research at LinkedIn, as she discusses how to build relationships for career and business growth in the Insights & Analytics industry. She will share perspective not only on how to leverage LinkedIn beyond the tactics of connections, but also on how to grow your credibility in the space.

Special Opportunity: Main Presentation 11:00 to 11:45 ET – Stay afterwards from 11:45 to 12:30 ET for discussion, networking, and to upgrade your personal connections!

About Kendra: Marketing and strategy leader Kendra Speed excels in steering executive teams toward disruptive innovation. Kendra’s collaborations with BET and P&G resulted in groundbreaking insights that fueled the Black Men Love campaign. She played a pivotal role in the foundational understanding that undergirds the national CROWN Act. She has ignited over $2 billion in product and marketing pipelines for brands like Dropbox, Toyota, Olay, and JM Smucker. Currently global director of consumer insights at LinkedIn, she oversees a global team focused on consumer understanding for LinkedIn Flagship and Premium, Brand, Equity, Trust and Belonging.