ANGELS AT THE STARTING BLOCK
Published September 19, 2023 by Nina Pearl in
If you have been following the latest developments in the PGAN Catalyst Program, then you are aware of the program’s mission to identify high-potential, alumni-led startups and to connect them to alum investors and advisors who are able to contribute to the startup’s success.
You may also know that this spring PGAN launched a global “call for startups” interested in participating in the “2023 Entrepreneur Stars” program. More than fifty promising startups around the world responded to the call and are now in the Catapult pipeline. So far, so good
But you may be wondering, “How will this work?” Well, the key lies in bringing together the essential players in this virtuous cycle of value creation: the startups, the investors, and the advisors.
In this article, we will focus on the role and motivations for PGAN ‘angel ‘investor participation in this new program.
In the past, angel investors were typically high-net-worth individuals who provided initial seed money to early-stage startups in exchange for equity and the expectation of future capital appreciation. However, with the advent of the SEC’s crowdfunding regulations and the availability of online investment platforms, it is now possible for anyone to invest in unlisted companies that align with their investment goals. And the investment may be as little as $100.
Although ‘angel’ investing is higher risk than investing in stocks and bonds, and angel investors must carefully evaluate potential investments, there are many benefits to ‘angel’ investing.
Let’s look at some of the rewards of ‘angel’ investing :
- Getting in on the ground floor of a potentially high-growth company.
- Diversifying an investment portfolio by including a higher-risk, higher-potential asset class.
- Supporting startups that have a product/service that aligns with investor’s values and beliefs.
- The personal satisfaction that comes from helping to grow a small business.
For me, ‘angel’ investing is an opportunity to learn about new technologies and business models that may radically change our future. And what could be more exciting than that?
Over the next 2-3 months, the PGAN Catapult program, in collaboration with our investment platform provider, will launch several online capital-raise campaigns for the startups that participated in the ‘2023 Entrepreneur Stars’ program. Interested PGAN ‘angel’ investors will have the opportunity to discover, evaluate, and easily invest in PGAN-led startups via our investment partner’s online platform.
If you are interested in investing in Catapult Program startups, or just interested in what opportunities are available, then please follow this link and answer a few brief questions.
‘Angel investors’, get ready, get set, and let’s go!
As Innovative as Our Network: The New Catapult Program
Published September 5, 2023 by Nina Pearl in
The new Catapult program strives to benefit three key stakeholder groups: PGAN-led startups, PGAN-investors, and PGAN-experts. The program leverages complementarities between these three groups to maximize the net value that is collectively generated.
In today’s article, we will focus on the value created for PGAN-led startups.
Procter & Gamble is renowned for hiring high-caliber talent. So, it is not surprising that a subset of P&G alumni go on to create exciting new startups.
However, building a winning startup is hard and more than half of startups fail. What are the primary causes of these failures? Two recurring reasons are access to funding and the lack of industry and/or operational experience. The new Catapult program aims to address both challenges.
Through the new program, an annual cohort of twenty-five alumni-led startups will be selected for participation in pre-funding clinics geared towards mastering the prerequisites for fundraising success. At the end of the clinic, each startup will have an in-depth understanding of what is required to attract and engage potential investors.
Moreover, the top three startups in the yearly cohort will receive additional hands-on support with pitch deck preparation, business plan assessment, financial modeling, risk evaluation, and other topics that potential investors focus on. At the end of the process, the startups will launch their first fundraising campaign.
However, successfully raising capital is by no means the end of the startup’s journey. In our next two articles, we will reveal how the PGAN experts and PGAN investors fit into this shared value-creation journey.
Some exciting upgrades to the Catapult Program!
Published May 30, 2023 by Nina Pearl in
Would you have invested in a Zoom at $3 per share?
Perhaps, if you’d had a crystal ball to see the future and, more importantly, a mechanism to execute the investment.
For more than 80 years, investing in exciting early-stage companies was available only to accredited investors, the wealthiest 2% of Americans. This changed when Reg CF went into effect, enabling the general public to crowdfund promising innovators. This capability is now available to our network via a partnership developed by the Catapult team.
Since 2019, P&G Alumni’s Catapult team has been focused on identifying high-potential, alumni-led startups around the globe and connecting them to alum investors and advisors able to contribute to the startup’s success.
As of mid-2023, the Catapult program will be extended with a new online platform to streamline the investment process for both the startups and the investors and will provide opportunities for P&G alums to offer mentoring and industry expertise to the companies. This capability is being brought to the network through a partnership with a leading global private equity investment platform provider.
Investing in startups is risky, no doubt about it. But imagine that you’d invested $100 at $3/share in Zoom pre-IPO. What would that investment be worth today? The answer is $2,170. That is an annualized total return of 47%. Quite a bit higher than the S&Ps 9% average rate of return.
Stay tuned for details on this new program in upcoming newsletters.
About the P&G Business Catapult Program:
Business Catapult is the P&G Alumni Network’s virtual accelerator program for Alumni founders seeking investment, connections, and marketing for an existing venture.
By connecting P&G Alumni Entrepreneurs with P&G Alumni Investors and Advisors in order – we help your business to accelerate growth and make connections for potential funding.
This is an ongoing program providing mentorship and advisory to the top ventures. We guarantee at least one advisory session.
Selected semi-finalists present at an annual global pitch event – with finalists presenting at the P&G Alumni Global Conference, and the final winner recognized as the P&G Alumni Star Entrepreneur.