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Tag: Insights & Analytics Forum

Insights & Analytics Forum – Insights For Growth: 3 Diverse Case Studies to Inspire Your Next Move

Insights For Growth: 3 Diverse Case Studies to Inspire Your Next Move

  • Tuesday, February 10th
  • 11:30 a.m. – 1:00 p.m. ET
  • Format: 60 min. presentation, 30 min. optional networking

Join us for 3 presentations from P&G alumni and learn how they used insights to drive growth:

Ashley Daisley, former former P&G CMK – Tide:

Signal Vs. Noise – How Leaders Can Cut Through ‘Trend Chaos’ to Drive Front-End Innovation

“Signal vs. Noise is a fast-paced breakdown of how leaders can distinguish meaningful consumer insights from the trend noise that often overwhelms modern decision-making. Ashley will introduce the CAMP framework (Consumer Need, Adoption Curve, Market Fit, and Positioning) used by Tide North America’s Front-End Innovation (FEI) team and show what happens when one of these pillars is missing. This approach helps teams make sharper, more confident strategic choices with less wasted time and fewer false starts.”

Ashley Daisley is the Founder and Principal Strategist of Daisley Insight, where she helps organizations identify meaningful trends and design clarity-driven strategies.  Previously, she served as Senior Manager, Analytics & Insights (CMK) for Tide North America’s front-end innovation (FEI) team at Procter & Gamble, where the story behind this talk began.

 

Robyn Bolton, Founder & Chief Navigator, MileZero:

How Insights-Driven Culture Change Led to Achieving 4x Growth Goals in 1/3 the Time

Faced with a 36-month order backlog due to COVID-era supply chain disruption, a PE-owned manufacturing company faced the daunting task of doubling their business in 3 years.  In this talk, you’ll learn how leaders began to think differently about their current business – changing their culture to engage differently with their customers, and work differently with each other, to get their current operations back on track and generate 4x of their revenue goals in 1/3 of the time.

Robyn M. Bolton is founder and Chief Navigator of MileZero, a consulting firm helping mid-market companies turn uncertainty into growth. She partnered with the manufacturing company’s leadership team to build the businesses, capabilities, and culture to deliver 4x growth in 12 months.

 

Claire Miller, Former Chief Commercial Officer, First Student:

No Big Budget, No Problem: Launching $100M Rideshare-for-Kids with Conversations, Curiosity, and Courage

With minimal research funding, Claire’s team built First Alt—a rideshare-for-kids solution that reached $100M in three years by tapping into unmet needs in special-needs student transport. Their insights came from direct conversations with consumers, customers, drivers, and industry experts, followed by rapid test-and-learn cycles. It’s a case study in scaling smart, fast, and with purpose.

Claire Miller is a strategic C-level commercial leader with deep CPG and B2B experience across Fortune 100+ and PE-backed companies, currently pursuing her next CMO/CCO role. Her story stems from her time as Chief Commercial Officer at First Student, where she built and scaled First Alt to $100M in revenue.

Insights & Analytics Forum: Pete Blackshaw – The Rise of the AI Answer Economy: What Every Insights Leader Needs to Know
Pete Blackshaw: The Rise of the AI Answer Economy: What Every Insights Leader Needs to Know
  • Wednesday, January 21st
  • 12:00 p.m. – 1:30 p.m. ET
  • Format: 60 min. presentation, 30 min. optional networking

Join P&G alum and two-time startup founder Pete Blackshaw as he shares his latest thinking on The Rise of the AI Answer Economy and its critical impact on consumer behavior. This session will provide key consumer insights and suggested actions based on recent examples, giving you the understanding you need to prepare for the future. Learn more and join us on January 21st!

 

Pete Blackshaw- Founder & CEO of BrandRank.AI

Pete Blackshaw is the Founder and CEO of BrandRank.AI, a Cincinnati-based startup and SaaS platform and service that helps brands measure, protect, and grow trust through the power of AI-driven search and discovery. Pete recently served as CEO of Cintrifuse, a startup catalyst, incubator, and venture fund. Previously, Pete was the Global Head of Digital at Nestlé, Switzerland, the world’s largest food company. He also served as CMO at NM Incite, a Nielsen and McKinsey joint venture, and started his career in brand management at Procter & Gamble, where he co-founded the first “Interactive Marketing” team and later launched PlanetFeedback.com.  Pete is the author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000 (Doubleday). He holds an MBA from Harvard and a Bachelor’s from UC Santa Cruz.

Insights & Analytics Forum: Mitch Barns: The Shifting Roles of Analytics and Insights
Mitch Barns: The Shifting Roles of Analytics & Insights
  • Tuesday, October 7
  • 11:30 AM ET
  • Format: 50–60 minutes + optional Zoom networking

Join P&G alum Mitch Barns—former CEO of Nielsen and board member across seven research firms (42 cumulative years)—for a candid talk on how analytics and human insights are evolving. Mitch will share practical lessons from the front lines of measurement and data strategy: what’s shifting, what still works, and how leaders can turn insight into impact.

Agenda:

  • 11:30 AM–12:30 PM: Webinar + Q&A
  • 12:30–1:00 PM: Optional networking Zoom

Save the Date: I&A Webinar – October 7, 11:30 ET

Join Mitch Barns, former Nielsen CEO, who has served on 7 research firm boards (42 cumulative years!), as he shares his journey and lessons in human insights, measurement, and data analytics.

Details coming soon.

Insights & Analytics Forum: Advanced Insights AI Capabilities (Part 2)

Take your AI knowledge further with an exploration of cutting-edge applications like synthetic data, digital twins, market simulations, and agentic research models. This session with Yogesh will introduce you to powerful capabilities reshaping the future of insights, offering both context and inspiration for deeper learning in how technology is transforming data collection, analytics and communication of insights.

Speaker Bio:
Yogesh Chavda – Founder, Y2S Consulting & Lecturer, University of South Carolina

Yogesh Chavda’s 25+ years as a marketing executive are highlighted by pivotal roles and impactful initiatives at organizations that dominate their field and have left a cultural impact. In addition to stints at Spotify, Pinterest, Amway, Kimberly Clark, and WS Audiology, Yogesh’s background includes a 16-year run at Procter & Gamble, where he held various senior-level positions across 6 countries.

Yogesh is the Director of the Center for Marketing Solutions at the University of South Carolina’s Darla Moore School of Business, renowned for its international business program. Besides leading the Marketing Center, he is a Lecturer on Strategic Marketing, Applications of Insights, and AI in Marketing for Seniors and MBA students.

He’s also the founder of Y2S Consulting, where he’s brought his passion for empowering and facilitating content on brands impacted by stigma and applications of AI in Marketing. Some of his clients have included Apple, Whirlpool, 3M, Parallel, Margaritaville, Lowe’s, Foster Grant, and Mars.

Yogesh also writes about AI in Marketing, in his weekly newsletter – In Search of Normal on LinkedIn. And, he hosts a Podcast called the Next Frontier In Insights where he interviews thought leaders and innovators at the forefront of Marketing.

Register below for the Advanced Insights AI Capabilities

Wednesday, May 14th, 11:00 AM – 12:30 PM EST

60 min. presentation, 30 min. Q&A

 

Insights & Analytics Forum: Intro to Insights AI Transformation (Part 1)

Join P&G Alumni Lauren Morgenstein Schiavone and Kristi Zuhlke and get grounded in the fundamentals of AI for insights work—from how large language models function to real-world use cases that spark transformation. This session provides both practical tools and a strategic model to help teams confidently take the first steps toward integrating AI into workflows.

Meet our Speakers:
Lauren Morgenstein Schiavone, Founder & Lead Consultant at Wonder Consulting
  • Lauren is a proud P&G alum, is the founder of Wonder Consulting, an AI-focused consultancy that helps leaders thrive in an AI-driven future. Her mission is to demystify AI by translating complex concepts into actionable strategies and using its potential to accelerate business growth.

Kristi Zuhlke – CEO, Kristi Zuhlke LLC

  • Kristi is a 3x tech founder with two exits. She consults on generative AI and how to apply this technology to organizations. Her clients span industries including Market Research Suppliers, Fortune 1000 companies, and even the city of Amarilla, Texas. 

Also, Save the Date and join us for Part 2: Advanced Insights AI Capabilities, with Yogesh Chavda, Founder of Y2S Consulting & Lecturer at University of South Carolina.

May 14th, 11:00 AM – 12:30 PM EST

Go HERE to learn more about and register for our 2nd event

Register below for the Intro to Insights AI Transformation Tuesday, April 29th, 11:00 AM to 12:30 PM EST

60 min. presentation, 30 min. Q&A

Insights & Analytics Forum: Consumer Centricity for Growth: Now, and Next with Kirti Singh, Chief Analytics, Insights, and Media Officer at P&G
Join Kirti Singh as he shares valuable insights on P&G’s strategies for driving market growth with the consumer at the core, and the transformational changes in the organization to help make it happen. He’ll discuss the evolution of the industry, its future direction, and the critical role of integration between Insights and Analytics to better understand and serve consumers.
Bio:   Kirti Singh leads P&G’s global Consumer Market Knowledge (CMK) organization, Analytics and Insights and Global Media group in leveraging cutting-edge data, analytics, behavioral science and visualization to discover consumer, shopper and market insights— and transform them into actionable outputs that drive growth of P&G’s global product portfolio.
Under Kirti’s leadership, CMK has become an invaluable partner in shaping the direction of the Company’s ten product categories to grow brands, guide strategies and portfolio choices, and design in-market executions.
Since joining P&G in 1993 as a CMK manager in India, Kirti has held numerous leadership positions across P&G businesses, including Beauty Care, Feminine Care, Health Care and Grooming.
He has worked across many geographies including India, China, Singapore and the U.S.
Outside of P&G, Kirti lends his expertise to academia and the public sector to foster development in the areas of consumer insights and research.

Zoom Webinar
Wednesday, March 5th.
11:00 AM to 12:00 PM EST

Insights & Analytics Forum: Building Mutually Beneficial Connections in I&A for Long-Term Success

Join Kendra Speed, Global Director of Consumer Market Research at LinkedIn, as she discusses how to build relationships for career and business growth in the Insights & Analytics industry. She will share perspective not only on how to leverage LinkedIn beyond the tactics of connections, but also on how to grow your credibility in the space.

Special Opportunity: Main Presentation 11:00 to 11:45 ET – Stay afterwards from 11:45 to 12:30 ET for discussion, networking, and to upgrade your personal connections!

About Kendra: Marketing and strategy leader Kendra Speed excels in steering executive teams toward disruptive innovation. Kendra’s collaborations with BET and P&G resulted in groundbreaking insights that fueled the Black Men Love campaign. She played a pivotal role in the foundational understanding that undergirds the national CROWN Act. She has ignited over $2 billion in product and marketing pipelines for brands like Dropbox, Toyota, Olay, and JM Smucker. Currently global director of consumer insights at LinkedIn, she oversees a global team focused on consumer understanding for LinkedIn Flagship and Premium, Brand, Equity, Trust and Belonging.