Oversees strategies for membership growth and satisfaction, revenue improvement and ensuring robust brand equities for the NCGA amd its properties: Poppy Hills golf course and Poppy Ridge golf course. This includes leadership for Marketing, Membership and Club Relations, and Customer Service, Communications, and Advertising. Experience at high-growth B2C companies and ownership and ownership of all areas of marketing including: service marketing, content marketing, branding, paid digital, marketing analytics and website/SEO, and research are required for success.
Founded in 1901, the NCGA is one of the largest regional golf associations in the US, with more than 175,000 individual members who belong to more than 1300 clubs throughout NorCal and into Nevada. Our vision is to ensure the game is vibrant, inclusive, and accessible. Among other services, the NCGA provides its members with official handicap indexes, owns and operates two golf courses (Poppy Hills and Poppy Ridge), annually conducts more than 50 championships and over 600 days of competitive golf for all abilities, sponsors casual golf outings, travel, and special events, publishes NCGA Golf magazine and PLUS digital monthly magazine, secures exclusive member discounts on products and services and created and is expanding the Youth on Course Foundation.
Objectives – Responsible for Membership # and Retention , Member Participation and Satisfaction, Club Participation, Advertising and Sponsorship Revenue, P&L, Personnel Mgt.
Core Responsibility – Single point accountability for marketing/business development for NCGA members and clubs, Develop strategy and annual business plan to deliver the overall objectives, Ensure coordinated brand positioning exists for member/club communications, Upside plans, Execution of plans, and Agency oversite.
Key Projects – Membership Retention, Satisfaction, and Acquisition Initiatives and Campaigns, Equity Management/Branding oversite, Member Clubs Strategy, Business Assessments and Budget, Oversite for advertising and sponsorship sales.