P&G Alumni Tackle the Hype & Potential of Synthetic Data
Published July 18, 2026 by pgalums in
The P&G Alumni Insights & Analytics Forum is planning a Fall webinar panel (date TBD) focused on Synthetic Data, and we’d appreciate your referrals/help in two areas.
First, we’re looking for diverse panel candidates – Academics, Clients, Suppliers and Vendors – who bring hands-on experience evaluating, testing, or using synthetic data.
Candidates must:
- Be able to share strengths and limitations of synthetic data (i.e. not total evangelists nor outright detractors)
- Share best/worst use cases
- Share results from real-world experimentation and evaluation
- P&G alumni are preferred but not required
Second, we’re building a curated resource library on Synthetic to share with alumni – articles, research papers, validation studies, case studies, posts, examples of successful (or unsuccessful) applications. We’ll provide a big-picture summary of key learnings in the session, and make them available to the alumni community.
If you have panelist recommendations or articles/resources to share, please send to Jeff Goldstein at pgalumni.insights@gmail.com
Thank you for helping us create a practical, evidence-based discussion on one of the most important emerging topics in insights and analytics!