From P&G to Paris: How Katya Lobynko Is Leading Digital Transformation Across Borders
Published May 19, 2026 by pgalums in
What does it take to lead digital transformation across continents, industries, and cultures?
Katya Lobynko has done exactly that. Now IT & Data Director at Danone and a digital transformation leader with 15+ years of experience across FMCG and pharma, Katya has worked across EMEA and Asia building capabilities in data and analytics, conversational AI, and emerging technologies.
Before Danone, she led innovation and emerging tech at Sanofi, including building the company’s conversational AI function from the ground up.
Her career started at Procter & Gamble, where she served as Project Delivery Manager for EMEA, leading global media planning transformation for the world’s largest advertiser. She went on to earn her MBA through the Asia School of Business, a partnership between MIT Sloan and the Central Bank of Malaysia.
Originally from the Russian Far East and now based in Paris, Katya brings a rare combination of technical depth, global perspective, and people-centered leadership to every conversation.
In this episode, Katya joins co-founder and P&G alum Drew Tarvin for a candid conversation about building AI capability inside large organizations, navigating an international career as a woman in tech, and what the future of digital transformation really looks like from the inside.
Drew spent six years at P&G leading IT and brand initiatives before founding Humor That Works, where he helps organizations use humor to improve leadership and communication. His TEDx talk has been viewed more than 16 million times.