Join the P&G New York Chapter for a Lunch & Learn exploring how packaging has evolved and which trends are shaping the future of consumer decision-making.

This session is led by Corey Zinser, NA Team Lead for P&G at Behaviorally, a leading behavioral research firm partnering with global brands across CPG, health, technology, and retail.

Drawing on real-world research and experience working with P&G brands, Corey will share how packaging influences shopper behavior, what’s changed since our time at P&G, and which “hot topics” leaders should be paying attention to today. From shelf impact to shopper experience, this session connects research insights to practical takeaways.

The session will include an interactive Q&A and is designed to be informative, engaging, and applicable for alumni across functions.

This event is free and open to P&G alumni.

• When: Wednesday, February 25^th, 12:00 – 12:45 PM.
• Where: Zoom
• Cost: Free

In this Lunch & Learn, You’ll Explore:

• How packaging influences consumer decisions at the moment of truth
• What’s changed in packaging strategy over the last decade
• Key trends and hot topics shaping packaging today
• How behavioral research informs smarter packaging decisions

To Register:
Email nypgalums@gmail.com with the subject line “RSVP Feb 25 Lunch & Learn”
(Zoom link will be sent 24 hours before the event)