LUNCH & LEARN: The Evolution of Packaging & Hot Topics Today

Presented by Corey Zinser, NA Team Lead for P&G, Behaviorally

When: Wednesday, February 25^th, 12:00 – 12:45 PM.

Where: Zoom

Cost: Free

RSVP: to nypgalums@gmail.com with the subject line “RSVP Feb. 25^th Lunch & Learn” and the link will be sent out 24 hours beforehand.

Building on the tradition of “lunch and learns” at P&G, we are having a Zoom talk on “The Evolution of Packaging & Hot Topics Today” with Corey Zinser, NA Team Lead for P&G from Behaviorally.

Behaviorally (formerly PRS) is a leading market research firm that has partnered with global leading brands across CPG, Health & Well-Being, Technology and Retail sectors. They focus on these categories to apply behavioral research to consumer Decision Precision to create value at the most important moment in marketing: The Purchase Transaction. They have pioneered methodologies for understanding the impact of packaging on shelf (or at the “first moment of truth” as we talked it at P&G) and for understanding the broader shopper experience. Behaviorally recently published the book “unpacked” that distills their learnings on the art and science of packaging research.

Corey Zinser is the NA Team Lead for P&G at Behaviorally and his team serves P&G’s leading brands across Beauty, Health, Family Care and Household needs. Given the strong presence of design alumni, CMKers and marketers in New York, we’ve invited Corey to share a perspective on the evolution of packaging understand over time, including how it has evolved since many of us left P&G, as well as hot topics in packaging and packaging research today.

This is intended to be an informative and interactive session with Q&A to address questions you have.

Your P&G NYC Alumni Board