“Will the Digital Marketing Transformation produce the CMOs of the future?”
Marketing as a craft has fundamentally changed from the P&G Brand Management days in the early 1990’s. The arrival of technology in particular, has maybe changed Marketing more than any other discipline or function in an organization. And what used to be a pretty linear and sure-fire way to mint future CMOs and even CEOs, has become much more specialised, fragmented, and challenging. This webinar seeks to explore what has changed, but will also argue that the craft of Marketing is perhaps more relevant than ever, despite its significant transformation.
About Alexander von Schirmeister:
Alex Von Schirmeister joined Procter & Gamble in Mexico after obtaining his Business Degree from Georgetown University in 1993. He spent 4 years in P&G’s Laundry and Cleaning Products category on brands such as Maestro Limpio, Ariel, and Salvo. Since obtaining his MBA at INSEAD in 1998, Alex has worked in several sectors and industries, and lived in various countries across Western Europe. He spent time in management consulting, in telecommunications, in e-commerce, in distribution, in payments, and in software. Notably he was CMO at eBay between 2009 and 2013 and Chief Digital, Technology and Innovation Officer at Electrocomponents plc between 2015 and 2018. Today, Alex is the Managing Director for Europe, Middle East and Africa for Xero, a New Zealand founded and Australia listed Cloud Accounting software company. He and his family live in London, United Kingdom.