Martin Hettich on Delivering Growth, Integrity & Innovation
Published April 13, 2026 by pgalums in
What Does It Take to Actually Deliver Growth?
Planning growth is one thing. Delivering it is another. Martin Hettich has spent more than 30 years delivering growth across some of the world’s most complex, high-stakes business environments.
A former senior executive at Procter & Gamble, Martin joins P&G Alum Stefan Homeister on the LEITWOLF podcast for a wide-ranging conversation on leadership, reinvention, and what it truly means to create sustainable growth. Most recently announced as COO of Bosch Power Tools, Martin brings a rare combination of operator discipline, strategic rigor, and entrepreneurial curiosity to every role he takes on.
A Career Built on Billion-Dollar Growth
Over a 30+ year career at Procter & Gamble, Martin led some of the company’s most iconic global portfolios. As SVP Fabric Care North America and SVP Home Care North America, he drove major strategy resets across Europe, Latin America, and North America — including the landmark “Home is where the growth is” platform, which scaled the business from $3B to $5B.
As an operator, Martin led global brand portfolios across Dish and Air Care, most notably growing Febreze from $200M to $2B worldwide. As an innovator, he helped bring breakthrough products to market — including Febreze extensions, Dawn Powerwash, Microban, and Tide Evo — while simultaneously leading organizational transformations, new business creation, and portfolio restructuring.
From P&G to BCG to Bosch
Following his tenure at P&G, Martin served as a Senior Advisor at Boston Consulting Group and founded Zukunft LLC, where he focused on unlocking human potential through strategy, innovation, and AI-driven brand building. He also serves on the Supervisory Board of GIVETOGET™, reflecting his continued commitment to creating impact beyond operating roles.
Most recently, Martin stepped into the COO role at Bosch Power Tools — bringing that same operator’s mindset to one of the world’s most recognized tool brands.
What This Conversation Covers
Martin and Stefan explore the principles that enable growth in complex environments — and the leadership habits that separate good leaders from truly great ones.
- Entrepreneurial curiosity and continuous reinvention: how staying curious keeps leaders sharp across decades
- Honest feedback as a leadership gift: why the most valuable thing someone can give you is the truth
- The discipline of saying no: how a relentless focus on real leverage leads to better decisions
- Corporations vs. consulting firms: what each can learn from the other
- Why innovation only gets taken seriously when it has to be: and what that costs organizations
- Integrity as the foundation: why Martin believes it remains the single most essential trait of any leader
- The role of sports in building resilience: how early experiences shaped Martin’s approach to leadership under pressure
About LEITWOLF
This conversation is part of the Learnings from Leaders series on the LEITWOLF podcast, hosted by P&G Alum Stefan Homeister. For more inspirational conversations on leadership, subscribe to LEITWOLF wherever you get your favorite podcasts.
Listen now on your favorite podcast platform: Spotify | Apple
Learn more: stefan-homeister-leadership.com
Got an idea for a future Learnings from Leaders episode? Reach out at pgalumpod@gmail.com