While many pay lip service to the importance of innovation and product superiority – Gordon and many other technical leaders know that words simply won’t cut it. Product superiority must be demanded, rewarded, and celebrated – with org structures and processes built to achieve it, led by senior line and R&D leadership, but importantly starting with the CEO and Board of Directors. In this conversation Gordon shares stories behind the products we love – what worked and didn’t – with lessons that are for more than just R&D’ers, but also rising business executives and students who want to foster an environment of innovation. 

Check out SUPERIOR PRODUCTS as an eBook / Kindle, or wherever your favorite books are sold. And for even more of Gordon Brunner’s learnings from his time as P&G’s CTO, be sure check out our past podcast conversation from September 2021 and November 2022.



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