2021 Global Conference: “Doing Well by Doing Good” 

Chief Brand Officer of Procter & Gamble Marc S. Pritchard discussed the responsibility of businesses to step up as a force for good and a force for growth. He spoke of the importance of P&G brands during the pandemic, as well as using adverts to help inform on good sanitation and guidance. Pritchard spoke of the need to be both a force for good and a force for growth, calling it a “virtuous cycle”. He highlighted that there was a focus both on helping others and being a good business. Pritchard stated that the central theme of P&G’s brands is Good Citizenship. 

This talk was presented during the 2021 Alumni Network Global Conference. 

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