Lunch & Learn (Zoom) on Wed. November 12th at 12 PM – 1 PM ET

Building on the tradition of “lunch and learns” at P&G, we are having a Zoom talk on “7 Critical AI Questions (and Answers!) for Marketing Leaders” with Jim Lecinski, a Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management.

In this session Prof. Lecinski will lay out seven critical themes about AI that marketing leaders need to understand, master and implement in order to successfully lead the transformation to an AI-powered, AI-first modern marketing organization. He will provide important context, frameworks and examples to bring this to life for marketers, with special focus on a CPG marketer’s lens.

Professor Jim Lecinski is a Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management–the top ranked MBA program for Marketing–where he teaches popular courses on Marketing Strategy, Omnichannel Marketing, and AI in Marketing. He has won multiple prestigious teaching awards including Kellogg Professor of the Year.

Jim is a recognized expert, in­-demand consultant and keynote speaker with over 30+ years of marketing industry experience, including a notable twelve year career at Google, where he was Vice President of Customer Solutions for the Americas.

Jim’s seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” [pronounced Zee-Maht] has been read by over 300,000 marketers worldwide and his ZMOT concept is included in many marketing textbooks.

His latest project, “The AI Marketing Canvas: A Five Step AI Plan for Marketers” was first published by Stanford University Press in 2021 (pre-ChatGPT!) and has been named both a top AI book and a top business book. A new updated and revised Second Edition is forthcoming later this year and you can pre-order the book here.