Join P&G Alumni Lauren Morgenstein Schiavone and Kristi Zuhlke and get grounded in the fundamentals of AI for insights work—from how large language models function to real-world use cases that spark transformation. This session provides both practical tools and a strategic model to help teams confidently take the first steps toward integrating AI into workflows.

• Lauren is a proud P&G alum, is the founder of Wonder Consulting, an AI-focused consultancy that helps leaders thrive in an AI-driven future. Her mission is to demystify AI by translating complex concepts into actionable strategies and using its potential to accelerate business growth.

Kristi Zuhlke – CEO, Kristi Zuhlke LLC

• Kristi is a 3x tech founder with two exits. She consults on generative AI and how to apply this technology to organizations. Her clients span industries including Market Research Suppliers, Fortune 1000 companies, and even the city of Amarilla, Texas.