Michael Meagher

This book puts P&G marketing training to work on behalf of the many university and college sports teams needing new sources of private funding to cover their operating and scholarship costs.
Are you a dedicated alum frustrated by the constant struggle to fund your university or college sports team? Have traditional fundraising methods grown stale, leaving your program under-resourced, donors disengaged, and your team unable to reach its full potential? Are you ready to change your team’s financial picture but don’t know how?
“Fund Your Team” is the playbook you need to take your team’s future from waiting to happen to ready to be built. Written specifically for university and college sports teams, this guide provides a motivating step-by-step roadmap to drive real results regardless of your fundraising experience, team size, or current team budget.