We don’t live in a perfect world. Stuff happens!
Sometimes bad things happen to good companies. Difficult situations or an unexpected crisis can derail an organization. Having a planned approach to recovery can help mitigate potential damage and get you back to “business as usual” quickly.
Stuff Happens will encourage you to think like a pessimist to document your possible risks and create an inventory of possible disasters. Examples of potential risks are provided to give you a starting place to document things that could happen. Even the smallest organizations will have several categories. And while some of the potential disasters might be outside of your organization’s control, it’s helpful to be aware of them.
Once you have your list, Jacqui guides you through creating a heat map to assess the probability of the risk and the impact it will have on your organization and your reputation. This exercise will assist you in putting together and training a team to act in the event of a disaster.
Real-life examples of major reputation hits and how those well-known companies dealt with them help to illustrate the concepts in this book and show the importance of core values and communications.
Suitable for anyone leading or managing an organization, this book includes user-friendly charts and templates to help you ensure that your organization is ready when stuff happens.