Founded in 1901, the NCGA is one of the largest regional golf associations in the US, with more than 175,000 individual members who belong to more than 1300 clubs throughout NorCal and into Nevada. Our vision is to ensure the game is vibrant, inclusive, and accessible. Among other services, the NCGA provides its members with official handicap indexes, owns and operates two golf courses (Poppy Hills and Poppy Ridge), annually conducts more than 50 championships and over 600 days of competitive golf for all abilities, sponsors casual golf outings, travel, and special events, publishes NCGA Golf magazine and PLUS digital monthly magazine, secures exclusive member discounts on products and services and created and is expanding the Youth on Course Foundation.
Objectives – Responsible for Membership # and Retention , Member Participation and Satisfaction, Club Participation, Advertising and Sponsorship Revenue, P&L, Personnel Mgt.
Core Responsibility – Single point accountability for marketing/business development for NCGA members and clubs, Develop strategy and annual business plan to deliver the overall objectives, Ensure coordinated brand positioning exists for member/club communications, Upside plans, Execution of plans, and Agency oversite.
Key Projects – Membership Retention, Satisfaction, and Acquisition Initiatives and Campaigns, Equity Management/Branding oversite, Member Clubs Strategy, Business Assessments and Budget, Oversite for advertising and sponsorship sales.
To perform this job successfully, an individual must possess strong marketing, strategic thinking, and relationship management skills, a strong attention to detail, good people skills, team player attitude, ability to handle several tasks simultaneously, strong communication and organizational skills, priority setting and data-based decision making. A passion for the game of golf is a must. Demonstrated abilities: analyzing and integrating processes, systems, and information; using databases and/or informational resources to deliver program services; insight-mining to deliver creative solutions, project management, and developing and monitoring budgets; knowledge of cost-benefit/financial analyses.
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