Join us on September 12th for a LIVE webinar with Loïc Tassel, President of Europe at P&G, for an engaging session on “The Change in Marketing: What WEB3 Means for CPG & Consumers Around the World.”

About the Speaker:
Loïc Tassel leads P&G’s business across 57 countries in Europe, serving more than 850 million consumers. He is responsible for nearly a quarter of P&G’s sales and profit and one-third of its global workforce, operating across 33 manufacturing sites and four global research and development centers in the Europe region.

Since joining P&G France as an Assistant Brand Manager in 1988, Loïc has spent his career developing winning organizations, building global brands, and growing businesses. Prior to his current role as President of P&G Europe, Loïc served as Vice President for P&G’s Shave Care division in Europe & India, the Middle East, and Africa, leading one of P&G’s biggest businesses worth more than $2.5 billion in revenue across 135 countries.

As President of P&G Europe Loïc centers his work on developing P&G’s Category Growth Business model to thrive in any context, enabling P&G’s markets & businesses to grow consistently yet sustainably. He balances the companies’ focus on established distribution channels while quickly embracing new channels and consumer trends—always with the objective to serve consumers better. Loic leads through actively building P&G’s well-established retail partnerships, accelerating P&G’s eCom activities, and developing important partnerships with Drugstores, Proximity-Stores, and Pharmacies.