Small Business Symposium & Life After P&G Expo

  

Small Business Symposium & Life After P&G Showcase (NEW!)

Friday, October 13, 8:30 am - 4:30 pm (Crossroads, Oakley Campus)

 

  • This event targeted to alumni who are small business owners and/or considering starting a small business.  There is a full day of activities for learning, promoting your small business and networking with other small business owners.

  • Agenda
    • 7:30-8:30 am Checkin/Registration/Networking
    • 8:30-8:45 am Welcome Scott Weiss CEO Unpolished/Ocean Accelerator
    • 8:45-9:30 am  Keynote Bonin Bough - "How Small Businesses Need to Think Like Big Businesses"
    • 9:30-12:30 pm Breakout Sessions (5 rooms,  4 breakouts, one every 45 minutes).  All breakouts will be recorded and participants can access a podcast of all 20 presentations.
    • 12:30 pm - 1:00 pm Lunch - Food Trucks & Boxed Lunches
    • 1:00-3:00 pm Life After P&G Expo (open to general public where P&G small businesses can promote their business to the greater Cincinnati public).  If you are interested in getting an exhbit booth for your small business see below.
    • 3:00-4:30 pm Networking Happy Hour at Madtree Brewery
  • Cost: $99 which includes access to keynote presentations, breakout presentations on 20 topics, a box lunch, and one drink ticket to the Happy Hour at Madtree Brewery.  After the conference, you will also get access to podcasts of all 20 breakout sessions.  Booths at the Life after P&G Expo are addittional (see below).
  • Life After P&G Expo:  From 1:00pm-3:00pm on Friday, Oct. 13th, the general public in Greater Cincinnati will be invited to Crossroads Oakley to learn more about small businesses run by P&G alumni.  This will be a free event for the general public to attend.  There are a limited number of exhibit booth spaces available to P&G alumni to promote their small businesses.  There are some nominal additional charges to get booth space.  Please click here to learn more and register your small businss for an exhibit booth.
  • Want to invite someone who is a non P&G alumni to this event?  Want to invite someone else at your firm?  Know another small business owner who might want to go to this event?  Any P&G alum who is registered for the Small Business Symposium can invite others to this great event.  Non P&G alumni can register for this event at the same price of $149 by clicking here. There are a limited number of spaces for non P&G alumni, so it is first come, first served.


 

 

Bonin Bough is one of the foremost-awarded marketing executives in his field, the producer and host of The Cleveland Hustles, and the author of TXT Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.

 

 

Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands. He is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s “40 under 40”, Fast Company’s “100 Most Creative People in Business”, The Adweek 50 and PRWeek Power List.

 

 

Welcome Speaker:

Mr. Scott Weiss is the Chief Executive officer and Interim Chairman of the Board at Ocean Accelerator and Unpolished.   He is also a Coordinator of Business Curriculum at the firm.  

Keynote Speaker:

Bonin Bough is one of the foremost-awarded marketing executives in his field, the producer and host of The Cleveland Hustles with LeBron James, and the author of TXT Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential. His keynote will be on how small businesses need to think like big business.

 Breakout Topics

  1. What's the Plan?  Learn How to Develop a Solid Business Plan for Success. Learn some of the best business plan models and get a good (free) template.

  2. Focus on the Numbers That Count - And Only Those Numbers – Building a System for Defining, Collecting, and Sharing Impact and Results.  

  3. Free Small Business Resources (In your back yard) – Discover the free small business resource partners in Cincinnati…and their services are free.

  4. What's In It For Me? – Learn how to energize your workforce by creating a strong culture of shared purpose and core values.

  5. Finding Customers – Learn how to identify your target consumer, identify their key needs and reach them with a limited budget.

  6. How are Your Sales Skills as a Business Owner? Learn the key skills you need to master for success.

  7. Marketing, Sales, and the CRM – The difference between Marketing and Sales and the absolute need to live in your CRM.

  8. Networking 101 – Your Most Powerful Marketing Tool.

  9. The “Must Have” Biz Support Team – The support team that every business needs: a Banker, a CPA, an Attorney, and a coach/mentor and how to find them.

  10. Navigating the Confusing World of Social Media Marketing … and How to Judge What Works for Your Business.

  11. Digital Marketing 101 – Get a crash course on social media, search marketing, online advertising, email marketing, and many other tools that can be used by a small business. 

  12. Effective Local Marketing – Understand 10 local marketing ideas to grow your business.

  13. Market Research 101 – Is there a market for your business idea?  Learn about good (free) tools to find out the answer.

  14. LinkedIn 101 – LinkedIn is the Facebook for Business.  How to use it to build your network and your business.

  15. 10 Things I Wished Someone Had Told Me Before I Started My Own Business – Learn from a former 20 year veteran executive in the corporate world and how he transitioned into small business.

  16. Entrepreneurship 101 - Doing More With Less – This session reveals the four traits that helped famous entrepreneurs go from garages and dime stores to household names.

  17. So You Want to Start a Non-Profit: 10 Things to Get You Started – This session will introduce you to 10 things about non-profits, and how they are the same yet different from a business.

  18. Lessons in Social Entrepreneurship – Hear from 3 people involved in Social Entrepreneurship and the lessons they’ve learned.

  19. Becoming a Preferred Supplier. – Many small B2B businesses, especially minority, women and veteran owned businesses, can achieve remarkable growth in preferred supplier relationships with bigger businesses. 

  20. Growing the Value of Your Business … It Takes More Than Profit. – Leveraging the equity value in your business is key for growth and for exiting with success. 

 

 

Click here for information on how to register your small business for an exhibit booth at the Life After P&G Expo.

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