4 Tips to a Life That’s More Fulfilling- What I Learned Backpacking Around the World

It’s interesting how of my varied journeys and adventures in life—from getting my MBA right after undergrad, transitioning from a corporate life to entrepreneur, becoming a laughter yoga instructor, to bungee jumping in Victoria Falls—the one thing that people most want to talk about is my backpacking trip around the world.I’m not sure what drives this curiosity in others. I think it’s....

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Why E-Commerce Is Poised to Transform CPG Marketing

A few weeks ago, an old friend who has spent his career in the consumer packaged goods (CPG) industry told me that he was preparing to move his family out to Seattle to help his company win with Amazon. I had a sudden flashback to the mid-‘90s, when several of my friends got shipped out to Bentonville, Arkansas, to help their companies win with Walmart. It’s a sign that we may once again....

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My Cannes Lions Takeaway: Data will Save Creativity

I had the chance to spend last week at the annual Cannes Lions Advertising Festival. I'm a bit embarrassed to say that in my 4 days on the ground in France I didn't walk the halls of work, watch a reel of award finalists, or attend any celebrity talks or award presentations. Instead, I spent my 9am to past-midnight each day talking with people who work at the spear's tip of technology and....

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How Small Business Marketing is Unlike What I Learned at P&G

I caught the digital startup bug in business school way back in 1999. While Silicon Valley called to me like a siren, I chose to join Procter & Gamble as an ABM. I figured there was no better place to start a career in marketing. The skills and knowledge I gained over the following 6 years were invaluable. However when I left to become an entrepreneur, I realized that the playbook for success....

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Infographic: Moms On Pinterest

What content are Moms browsing on Pinterest? And what categories inspire them to buy? Our latest infographic shows how Moms are planning, purchasing, and making household decisions with....

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